BNI is a business and professional
networking organisation that allows only one person from each profession
to join a chapter, it is the most successful referral organisation
in the world. Belonging to BNI is like having dozens of sales people
working for you because all the other members carry several copies
of your card around with them. When they meet someone who could
use your products or services they hand your card out and recommend
your services. It is as simple as that!
Word of mouth advertising is the best form of promotion there is.
Why? Because someone else is establishing your credibility and generating
trust for you with potential clients! The whole BNI philosophy is
based on ‘Givers Gain’ - quite simply this means that
if I give you business, you’ll want to give me business in
return.
The essence of BNI is that although the meeting takes place at
breakfast the sole reason for coming is to net-work! Efficiency
and timings are maintained because every BNI meeting follows a structured
20 point agenda. |