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What is BNI?

 

BNI is a business and professional networking organisation that allows only one person from each profession to join a chapter, it is the most successful referral organisation in the world. Belonging to BNI is like having dozens of sales people working for you because all the other members carry several copies of your card around with them. When they meet someone who could use your products or services they hand your card out and recommend your services. It is as simple as that!

Word of mouth advertising is the best form of promotion there is. Why? Because someone else is establishing your credibility and generating trust for you with potential clients! The whole BNI philosophy is based on ‘Givers Gain’ - quite simply this means that if I give you business, you’ll want to give me business in return.

The essence of BNI is that although the meeting takes place at breakfast the sole reason for coming is to net-work! Efficiency and timings are maintained because every BNI meeting follows a structured 20 point agenda.

 

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